Here’s what the law would mean for you, and why you need new data rights.
Control your data
The new law would help you decide who gets your data, what they can do with it and who they can give it to. You will be able to find out what's happening to your personal information more easily. You'll then be able to object to what's going on, have your personal information erased or get it back from businesses.
All your data
Lots of different types of information can be used to identify you or single you out – whether it is your web browsing logs, data from your apps or electronic travel cards. Even if these logs are not associated with your name, they tell a story about you. The Regulation needs to be broad enough to cover all the different sorts of information.
Agree to what happens
The Regulation will make sure you are properly informed about the information you are giving away and how it will be used. You will have the opportunity to give “explicit consent” to the use of your information – meaning companies just can't get away with vague or easy to misunderstand tick boxes.
make the law enforceable
When people who collect and use your information break privacy rules, there should be meaningful consequences. But at the moment the enforcement of data protection is too weak, meaning organisations don't take it seriously enough. Without the threat of tough financial sanctions (see Article 79), those who use your data will continue to flaunt the rules.